We were brought in when the brand had a new product launch: a psoriasis drug that was delivered on a spray form. This represented a breakthrough in terms of technology, and brought a whole set of advantages for the patients.
ELECTRONIC SPRAY CAN TRIVIA
We were brought in when the brand had a new product launch: a psoriasis drug that was delivered on a spray form. This represented a breakthrough in terms of technology, and brought a whole set of advantages for the patients.
They loved the idea... but came back with a set of requirements: The third one was it had to be educational about the product
IDEA
They had some sort of Q&A in mind.
As Technological Partners that we are, we raised the bet: we offered to build a custom, electronic spray can, just like their product, and use that to control the trivia.
They loved the idea… but came back with a few requirements:
First, the spray can had to be an exact replica of the real thing, including the tip. But, for legal reasons, we could not use the actual spray can. We had to recreate one from scratch.
Second, one key feature of the product was the foam effect it generated on the skin. So it had to be simulated accurately on the screen.
And, third, it had to be educational, to communicate about the new product.
So, we did it.
We created an interactive spray can that met all the requirements. Fully recreated the foam effect in 3D animation to use on the screen. And created a Q&A game where you aimed at the screen using the spray can, and sprayed over the correct answer to select it.
Creating the actual spray can was a technological and engineering challenge that our team enjoyed deeply.
Let’s talk to see how we can spice up your next Experiential Marketing campaign with some custom-made hardware.
Challenges
- Exact, but not the same
- Accurate foam effect
- Educational
Brand
LEO PHARMA
Year
2017
Location
Orlando, Florida, USA