Skydive into the Super Bowl

The brief was crystal clear: a VR parachute experience built from a real 360° video of a skydiver jumping on game day and delivering the game ball. Luke Aikins was set to make the jump, and we planned it with him.

Days later the client's insurer said no to the real jump. The project had to become a full 3D CGI production — in record time.

So we accurately modelled the Mercedes-Benz Stadium, recreated downtown Atlanta, and added 4D effects to make it unforgettable.

Wearing VR goggles, participants found themselves inside a plane over downtown Atlanta. The flight instructor gives the green light — and they jump.

At that moment a motor lifts them off the ground in a harness. With air hitting their faces, they dive down, pass through the opening roof of the stadium and land on time to hand the game ball to the umpire.

A fast-turnaround, photo-real 3D build that survived heavy-duty use for ten straight days at the Super Bowl LIII Experience and Game Day Plaza — with a constant two-hour line.

Proof that the best immersive experiences combine what you see with what you feel.