Experiential technology studio — since 2003
We invent and build VR, AR, 4D simulators and interactive installations that turn booths, launches and live events into the thing everyone is still talking about after the show.
Clients we've built for
Global brands · 5 continents
Selected work
Every experience is designed from zero for its brand, its audience and its floor. We never copy & paste an idea — and we engineer every pixel and every actuator ourselves.
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Strapped into a harness and lifted off the ground, fans jumped from a plane over downtown Atlanta, felt the wind on their face and dove through the Mercedes-Benz Stadium roof to deliver the game ball.
Read the case →
02 / 04
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A full attraction circuit: synchronized motion chairs flying a VR helicopter over Malta, a gesture-controlled runner to save Beta from Biosyn's traps, and a prize wheel finale.
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03 / 04
A first-person 360° film plus a custom pneumatic vest that squeezes the chest and heats up — medically and electrically certified, ten stations, used for a full year by thousands of participants, many of them physicians.
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Real bicycles wired into a multiplayer racing game: pedal power becomes on-screen speed, and the crowd becomes the cheering section.
Two decades of activations, simulators and installations — filmed on the floor, in front of real audiences.
Capabilities
Software, content and custom-fabricated hardware under one roof — so the idea on the whiteboard is the experience on the show floor.
01
Virtual, augmented and mixed reality experiences — from multi-seat VR rides to AR walls and tabletop holograms.
VR · AR · MR · 360° film
02
Harness rigs, motion chairs, wind, heat and vibration choreographed frame-by-frame with the content.
Motion platforms · Wind · Haptics
03
Make people live what is otherwise impossible — in their own body. Built with medical and safety experts.
Wearables · Pneumatics · Biofeedback
04
Hands, bodies, brainwaves and custom controllers as input. If it can be sensed, we can make it play.
Leap Motion · Computer vision · EEG
05
Multiplayer races, quiz shows and arcade games that land a key message while the crowd keeps score.
Unity · Unreal · Leaderboards
06
Touch walls, AR murals and kiosks that explain complex products and science in seconds.
Touch · AR · Real-time dataHow we work
One in-house team from first sketch to last attendee. We never outsource: the people who pitch the idea are the people who write the code and the people on-site when the doors open.
We brainstorm with you and your agency at every stage, turning a brief and a key message into a concept people will queue for.
Real-time 3D, games, VR and AR apps and interactive software, written by our own developers and 3D artists. No templates, no subcontractors.
We install, calibrate and test what we build, and train your staff to run it. The booth and the A/V equipment come from your booth builder and A/V provider; we work alongside them.
On-call or on-site anywhere in the world, so the experience runs flawlessly from the first guest to the last.
Everything we make is unique. We don't copy & paste ideas — your strategy deserves its own experience.
Behind the scenes
We don't outsource. Our own developers, 3D artists and engineers design, build and test every experience in-house, and bring in cardiologists, electrical engineers or stunt professionals when the project calls for it.
Start a project
Tell us about the event, the audience and the message. We'll come back with ideas — not a template.
