Feel a heart failure

How do you make people feel the link between everyday habits — too much salt, poor nutrition, stress — and heart failure?

We proposed a 360° empathic experience: a short film shot in first person, paired with a wearable that recreates the physical sensations. You become a middle-aged man with unhealthy habits. Suddenly, your heart fails and you're rushed to hospital.

We designed and built a vest with a pneumatic system that squeezes the chest and heating cells that make you feel hot. We wrote the script, shot the film and built all the electronics.

We worked side by side with a cardiologist to obtain medical safety certification, and with an electrical engineer for electrical safety certification.

Ten users at once — so ten stations, all of them transportable.

Universal fit — for men and women of every size.

Absolutely safe — certified, every time, for every participant.

A hit that toured for an entire year with thousands of participants. Empathy is one of the most powerful tools in experiential marketing — let's talk about what it could do for your next campaign.